Fleur Peck
Head of Workplace Strategy EMEA, Unispace
A successful office move starts with a strong strategic brief, shaped by insights and data gathered from the right stakeholders at the right time.
Organisations often underestimate the challenges in moving offices. If they do, there’s a risk of outcomes falling short of expectations, advises Fleur Peck, Head of Workplace Strategy EMEA at Unispace.
“Businesses invest millions into real estate — spaces where people work, grow, develop and deliver outcomes that support businesses to thrive. A commitment of that scale demands robust briefing and engagement.”
The real value sits in balancing hard data with culture, operational needs and future business vision. Together, they shape human‑centric workplaces that are inclusive and experience‑led, supporting purposeful presence, enabling innovation and fostering meaningful interactions in an ever‑evolving, technology‑driven world.
Engaging with stakeholders at all levels is vital; moving offices isn’t just a property decision. “It’s a people decision,” says Peck. “Bringing the right people together at the right time, high-level staff, operational stakeholders, business unit leads and representatives across departments and demographics, asking the right questions at the right time, and being curious is key.”
The real value sits in balancing hard data with culture, operational needs and future business vision
Understanding success factors, pain points and opportunities is fundamental to success
A robust brief balances qualitative insights with quantitative data. Taking time to gather data, engage meaningfully and really listen changes everything. It brings business vision into sharp focus and reveals how organisations truly work, the rhythms that drive it, the pinch points that slow it down, and identifies the opportunities waiting.
As the picture becomes clearer, the path forward does too. Investing time in your people from the outset gives the opportunity to uncover the enablers that elevate performance, strengthen culture and allow the real power of your business, your people, to shine.
Peck’s advice for any organisation thinking about an office move is to engage early, creating a strategic brief as soon as possible. Early clarity will optimise programme, decision-making and long-term value, “Better briefs lead to better outcomes,” she says. “It provides a solid launch pad for the project and your people delivering a workplace that exceeds expectations.”
