Business & Industry
In this issue
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s Sponsored
Putting the fundamental in fun: How data and technology are transforming the sports experience
Wearing whites on manicured lawns under the rain of the English summer makes the Wimbledon Championships a central part of tennis heritage. But what about its future, and that of sport in general? Because innovation is adopted and absorbed so fast, it can often feel like a mere process of evolution, but in fact, the...
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Beyond sports data: What is the next billion-dollar sports opportunity?
AI is running the game — ads, drafts, training, refs and fandom. The next edge isn’t more data-driven analytics; it’s knowledge-powered AI that understands the moment and helps teams or fans make smarter calls. Philosophers debate the lines between data, information and knowledge, but few loom larger than Immanuel Kant. His ideas still punch hard:...
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The future of football is built on community
Modern life can be lonely, even in a world of constant communication, leaving us craving genuine connection more than ever. Community still matters deeply, whether it’s built through friendship groups, shared routines or collective passions. For many, that sense of belonging is found in football, either in the stands, at the pub or gathered around...
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Why coaching is failing women
Women’s sport is booming, but behind the headlines, coaching is still failing women. Research shows the issue isn’t recruitment but a system pushing women out. Women’s sport is growing; our national teams are achieving global success and breaking records, but the system shaping sport hasn’t kept pace. Stop trying to fix women There are still...
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Why investing in local sports facilities is vital for healthier communities
Community sports facilities are more than places to exercise — they’re vital social hubs. Yet ageing infrastructure threatens participation, inclusivity and the long-term health of local communities. When you speak to people about their relationship with sport, they’ll probably have stories of pitches played on, sports halls that housed PE lessons and leisure centres up...
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When banter turns to bullying in sport
While banter can strengthen team dynamics, it also has the potential to encourage discrimination. Addressing its harmful effects is key to creating a safe and inclusive culture. The term ‘banter’ is used frequently in our society and workplace to refer to jokes, comments or exchanges which have humorous or harmless intent. However, organisations are increasingly...
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Great coaching puts inclusion at its heart and expands opportunities
If coaches are the driving force behind sport and physical activity, we must embrace the responsibility of ensuring that we are creating environments where everyone is welcome. Coaching at its core is about facilitating the opportunity for sport and physical activity and maximising the enjoyment and benefit of that experience. Whether it’s guiding participants to...
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Tackling sexism in sport by addressing abuse of women in football
Combatting sexism in sport, a campaign empowers victims to report abuse and partners with clubs to tackle misogyny, promoting a safer environment for women in football. Sexist chanting, the abuse of female referees and physiotherapists and unwelcomed physical contact are all common themes in the matchday reports received by Her Game Too. Support to tackle...
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Campaign aims to create a safe, inclusive football experience for all
Celebrate inclusion in football by ensuring all fans feel safe, welcome and united — no matter their background — creating a matchday everyone can enjoy. The Fans for Diversity campaign is a partnership between the Football Supporters’ Association and Kick It Out. Its aim is simple: to celebrate diversity in football and to ensure all...
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How daily activity and social connectedness through sport support mental health
We are in the middle of a mental health crisis, with 2 million people currently stuck on waiting lists for NHS mental health services. While it’s certainly not a replacement for medical care, physical activity or movement in inclusive environments can have a really positive impact on people’s wellbeing. Short daily activity boosts mood For...