Angharad Evans
Writer, Her Game Too
Modern life can be lonely, even in a world of constant communication, leaving us craving genuine connection more than ever. Community still matters deeply, whether it’s built through friendship groups, shared routines or collective passions.
For many, that sense of belonging is found in football, either in the stands, at the pub or gathered around a screen with friends or strangers who quickly become something more.
Where belonging feels natural
Football remains one of the few places where belonging feels immediate rather than forced. Shared emotion cuts through differences in celebration or despair. A near miss or a last-minute screamer can unite a room in a heartbeat.
Yet too often, this is not a universal feeling. For many women, matchdays can be accompanied by judgment, exclusion or harassment. When safety and respect are uncertain, belonging becomes conditional, and the joy that football promises begins to fade.
Why Her Game Too matter
As the most popular sport in the world, and one that continues to grow, football should be inclusive by default. Yet reports of sexism and misogyny rose by 67% in the 2024/25 season.1
Her Game Too has become a leading voice in challenging unacceptable behaviour and championing positive change. Through visibility, education and partnership, the campaign shows that inclusion is not only possible, but essential to the long-term future of the game.
Reports of sexism and misogyny
rose by 67% in the 2024/25 season.
Turning venues into communities
Community is built through action, and Her Game Too’s commitment to community has shaped their partnerships, too. During the Women’s European Championship 2025, Her Game Too partnered with Stonegate pubs and independent establishments across the country to host watch parties centred on safety and connection.
The watch parties were accessible, safe spaces where women and girls could relax, feel represented and enjoy the tournament without fear. Friendships were formed, belief grew and a clear blueprint for future tournaments emerged.
With the Men’s World Cup approaching this summer, Her Game Too hopes to build on that momentum by expanding inclusive watch parties and highlighting venues where everyone feels welcome.
[1] Kick It Out. Incident reporting 2024/ 25. https://tinyurl.com/pxnu935x.
