Future of Sport 2026
-
Beyond sports data: What is the next billion-dollar sports opportunity?
AI is running the game — ads, drafts, training, refs and fandom. The next edge isn’t more data-driven analytics; it’s knowledge-powered AI that understands the moment and helps teams or fans make smarter calls. Philosophers debate the lines between data, information and knowledge, but few loom larger than Immanuel Kant. His ideas still punch hard:...
-
The future of football is built on community
Modern life can be lonely, even in a world of constant communication, leaving us craving genuine connection more than ever. Community still matters deeply, whether it’s built through friendship groups, shared routines or collective passions. For many, that sense of belonging is found in football, either in the stands, at the pub or gathered around...
-
Why coaching is failing women
Women’s sport is booming, but behind the headlines, coaching is still failing women. Research shows the issue isn’t recruitment but a system pushing women out. Women’s sport is growing; our national teams are achieving global success and breaking records, but the system shaping sport hasn’t kept pace. Stop trying to fix women There are still...
-
Why investing in local sports facilities is vital for healthier communities
Community sports facilities are more than places to exercise — they’re vital social hubs. Yet ageing infrastructure threatens participation, inclusivity and the long-term health of local communities. When you speak to people about their relationship with sport, they’ll probably have stories of pitches played on, sports halls that housed PE lessons and leisure centres up...
Business & Industry