Nat Natarajan
Chief Product and Strategy Officer, Globalization Partners (G-P)
The Employer of Record (EOR) industry is transforming international business and enabling organisations to unlock their business potential through the evolution of global growth technology.
The way we live, work and do business has rapidly changed in the last several years. Technological advances encouraged a shift to digital-first economies that require adaptive teams.
HR technology with global talent reach
Enter global growth technology — a new category within HR technology that provides everything a company needs for global growth. The AI-based products in the category provide rich insights and global expertise, remove the friction for global expansion and ensure compliant employee lifecycle management.
G-P, the pioneer and leader of the employer of record industry, is driving innovation in the global growth technology category with significant investments in new products that help companies find, hire and manage talent worldwide.
“Global growth technology is an evolution of EOR sparked by the demands and opportunities of the ‘everywhere workforce.’ McKinsey recently estimated this market to be worth well over $50 billion,” says their Chief Product and Strategy Officer, Nat Natarajan.
“This new category has the ability to catapult businesses to success by providing AI-based products that address everything a company needs for global growth and expansion,” he adds.
Our vision for the future of global hiring
taps into the fullest human potential.
The future of work is flexible
G-P believes companies need flexibility and tools that enable them to go global, their way. Natarajan notes that the way people do business will continue to change substantially as global growth technology offers new ways for employers to take advantage of the ‘everywhere workforce.’
“There isn’t one right way to do business or build a global team,” he admits. “However, with the right global growth technology and partner, companies can make global growth part of their long-term business strategy.”
Natarajan’s company is enabling global growth by taking EOR to a new level with a first-of-its-kind, fully customisable global employment suite that provides everything a company needs for global growth — from hiring tools, HR and legal document templates to insights on hiring markets — allowing companies to build and manage teams in 180+ countries. It enables turn-key global expansion, helping businesses of all sizes be more nimble in breaking into new markets quickly and compliantly.
Natarajan predicts that, over the next three years, we will see the global growth technology category expand and further dominate the broader EOR industry as businesses embrace this ability to build diverse teams — from anywhere on the planet.
The first fully customizable SaaS-based global employment product suite.
Access to a workforce without borders
“Our vision for the future of global hiring taps into the fullest human potential,” Natarajan continues. “In this future, employers build teams without borders and leverage their unique insights and experiences, resulting in teamwork made possible for everyone, everywhere.”
Modern work isn’t just about where your business lives today. It’s about where opportunities can take you tomorrow.