Making the VAT threshold fit for growth in modern small businesses

An innovative app brings together brands, wholesalers and traditional trade outlets to grow sales and profits through increased data visibility all along the distribution layers. More than half of fast-moving consumer goods (FMCG) businesses rely on sales generated by traditional trade outlets. Pernod Ricard decided to build a new venture, helping brands from any company … Continued

Businesses are urged to adopt an advocacy-first mindset to help them grow sustainably and navigate the challenges presented by the economy and AI. Brands are finding it increasingly difficult to achieve profitability through spiralling acquisition costs and diminishing customer loyalty. However, an industry expert believes ecommerce businesses that nurture customer advocacy will grow sustainably. Brands … Continued

Relevancy drives excitement, frequency and the foundation of loyalty. Nearly two-thirds of consumers expect companies to offer relevant products, services and experiences. Brands and retailers are constantly looking to leverage first-party data to elevate the customer experience and drive revenue, factoring in changes in shopping habits. Giving insight into ecommerce trends, Rokt conducted a consumer … Continued