Julian David
CEO, techUK
Technology has the power to transform efficiency, create new business models and boost productivity. Recent innovative trends are influencing the transition to a more socially and environmentally conscious form of consumerism.
Technology and innovation have been cited consistently as the solution to the climate crisis. However, there has been some scepticism over its ability to deliver on its potential, with critics citing greenwashing, the energy needed to crunch massive amounts of data and the linear model of consumption.
While techUK recognises that serious reductions in emissions and a more circular model for supply chains is required urgently, we are pleased that tech is making significant steps to influence the consumer side of the equation.
Rise of second-hand markets
One such example is the emergence of second-hand markets, a step towards a circular model for devices. The reselling, refurbishing and repurposing of tech has a multitude of benefits, including reduced shipping and ‘embodied emissions’ associated with manufacturing, keeping resources in the ground and reducing e-waste.
Socially, circularity gives lower-income consumers access to high-spec devices and creates a buffer in the face of supply chain shocks. However, there are challenges to overcome. Consumer research from Material Focus shows data privacy is the main concern and, while the sector has reliable processes for data wiping, it is still an issue.
The data around the size, type and scale of used tech is lacking with numerous online platforms, informal passing on of devices and traditional retail all adding up to a large, but unknown, number of devices being sold.
Put simply, devices are being designed and built better, with circularity and durability built-in.
Slowing rate of consumption
The tech itself has also overseen a slowing of the rate of consumption and an increase in remote service improvements. The average replacement rate for devices has increased, meaning people are keeping their tech for longer. This is made possible by the invention of over the air updates, more modularity, innovation in repair and higher quality manufacturing in the first instance.
Put simply, devices are being designed and built better, with circularity and durability built-in, coinciding with the ability of manufacturers to maintain and improve the performance of devices in the hands of consumers.
The transformation of consumer tech markets is just one important facet of the activities that the tech sector is undertaking to fight the climate crisis.
techUK is encouraging members to sign up to the Race to Zero campaign, advocating for industry-led action to change behaviour in consumers and other sectors.