Business & Industry
Future of Video Games & Esports Q3 2023
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Supplement education with game developer communities for greater success
Game education programmes not only impart essential skills but also foster innovation and build a thriving talent pool. Education plays a pivotal role in shaping vibrant and sustainable industries, and the games industry is no exception. It drives initiatives for diversity, equity and inclusion while engaging emerging talent. Diversifying the industry through education Diversity is...
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Innovative video games are successful for expert consumers
Creating innovative games that tap into expert and educated consumers is proving to be a successful formula for video game and accessory companies. In the highly competitive video gaming arena, creating unique products for consumers remains a major challenge. Industry experts also underline the importance of being agile, flexible and willing to respond and react...
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The importance of putting people first in the games industry
Values-driven management which grows sensibly whilst always putting its people first, allows their team staff to do their best work and further secure independence and stability. Growing a gaming business comes with opportunities as well as responsibilities. Double Eleven is an independent games publisher and developer that has grown from around 80 to nearly 400...
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How a diverse gaming industry adds value to story development and design
An entertainment publisher in the gaming industry is driving change by keeping its doors open to diverse talent to cultivate a melting pot of genders and unique personalities. Walking around the biggest industry fairs and glancing into business booths demonstrate, once again, how male-dominated game companies still are, Julia Pfiffer points out as Co-CEO of...
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What are ‘people managers’ and how do they enable career growth in gaming?
An independent group of personnel known as ‘people managers’ are bringing a new level of equality and opportunity within a global video games organisation. People Managers have a pivotal caring role that embraces diversity and equality. They have a unique position within the workplace and sit separately from any HR function, instead deployed in a...
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Why gaming recruitment is adding up to better female prospects
Representation in the games industry was traditionally biased towards males. However, thanks to a sustained effort to improve gender bias, females are discovering genuine opportunities for career growth. The global video games industry is vast, and its customers are more engaged than ever. Exciting improvements in gender bias It makes sense that the people who...
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Growth in esports: how to tap into an engaged and competitive audience
The esports industry remains strong. Viewership continues to grow, standards are rising and exciting games are on the horizon, making it a valuable marketing channel for brands. Is the esports hype over? In short, no. Sure, brands that have spent millions on esports partnerships over the years are cutting budgets, teams are disbanding and publishers...
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Study in a gaming community hotbed and access high-end programmes
Students interested in games development can turn their passion into a career through the Computer Games Development course at Liverpool John Moores University (LJMU). What is the computer games development course like? It’s a three-year undergraduate course with a fourth year in industry and centres on software engineering to get students up to speed with...
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Esports in universities: how to promote skills that bring value to digital economy
The popularity of esports in universities has benefits beyond the screen, and a report finds that the UK is home to the largest student esports community in Europe. While the size of our collegiate esports community spells great things for the growing sector — which, in 2019, contributed £111.5 million to the UK economy —...
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Video games are shaping how we engage with technology
In games, the possibilities of technology can be applied in a structured and creative way. We are facing a turning point in technological change akin to the Industrial Revolution, and video games continue to shape how we engage with technology and innovation. Since the earliest video games were invented in the early 1950s, the world...