James King
Head of Professional Services, Elavon
Offering an excellent delivery experience is key to ecommerce, research by payment experts Elavon has shown.
When more than 1,000 UK adults were questioned, two-thirds (66%) of those who answered said that free returns, labels and packaging would encourage them to shop online. Respondents were also keen for returns collected from their house (39%) and a wider range of delivery slots (28%).
Value of an efficient logistics strategy
James King, Head of Professional Services at Elavon, says: “This really underlines how important it is for you, as an ecommerce business, to develop an excellent relationship with a delivery firm.
“We also see younger shoppers keen for same-day delivery, while a sizeable minority of all shoppers also like that availability. It’s something to consider to help you compete with the High Street or gain an edge over your competitors.
“We know people are tightening their belts because of the economic situation, so you’ve got to work even harder to win over customers.”
We also see younger shoppers keen for same-day
delivery, while a sizeable minority of all
shoppers also like that availability.
Well-designed websites will win customers
The research by Elavon also shows the importance of the design and writing on your website. Almost a third (30%) of shoppers said more detailed descriptions would encourage them to shop online, and more than a quarter (28%) said better images would motivate them to shop online.
Understanding what your customers want and need gives you an edge. “At Elavon, we continue to research and add to our already considerable expertise, so we understand how best to help you, our customers and our partners.
“Combine that knowledge with your own experience, coupled with the data you can pull from our payments packages, and you’ve got a winning combination,” insists James.
For the full survey results, visit Elavon.co.uk.