Business & Industry
Future of Retail Q1 2022
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Paving the route is a successful solution for content marketing
A new content marketing solution is helping to showcase the behind the scenes workings of one of the UK’s largest online supermarkets. “It’s a B2B proposition, but not just any B2B proposition”. Yolanda Valery says as she introduces her role as Head of Digital Engagement at Ocado Group. Yolanda and her team are tasked with...
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How new technology is making it easier to manage online payments
Payment orchestration integrates multiple payment providers onto one platform, making it easier for retailers to manage online transactions and increase their conversion rates. Ultimately, all retailers want to deliver a hassle-free buying experience for their customers, thereby reducing the number of failed payment transactions they experience and increasing their sales. However, making this happen is...
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How dynamic pricing is changing the buying landscape
Dynamic pricing is a concept that has benefits for both retailers and consumers in the online marketplace. With the rapid growth of e-commerce over the last decade, as well as the intricate blend of omnichannel retail, the competitiveness amongst retailers and brands to remain a cut above the fray has only gotten thicker. Since 2010,...
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Text messages are helping drive sales growth
The way businesses communicate with consumers is changing with text messaging tools opening the door to increased sales and customer happiness. The interactive people-driven experiences that come as a result of text messages that are sent between businesses and consumers are a form of conversation commerce. All of these messages have the potential to build...
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Capturing the attention of online shoppers with retail media
Getting to the right customer at the right time remains one of the major challenges of e-commerce. But an increasing number of channels are supporting brands to do just that. Consumer behaviour has transformed over the past two years. As shopping habits evolve and technology advances, brands and retailers have to grow more sophisticated in...
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Understanding the big benefits of effective digital asset management
It’s critical that companies effectively curate and control their digital assets content with the right digital asset management systems. In the fast-paced world of e-commerce, it’s imperative to visually stand out from the retail crowd. That’s why organisations in the industry have vast troves of digital assets — everything from photos and videos to logos...
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Linking customer loyalty and business growth
Visibility of the customer journey, loyalty and data are critical components of maintaining growth and profitability within a business. Creating customer loyalty and trust is an integral part of maintaining a healthy business. In turn, loyalty drives growth, sales and profits, but also nurtures closer and longer-lasting relationships with customers. Core to that is the...
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Buying into sustainability and its role in consumer decisions
Businesses need to adapt to the changing demands of consumers whose buying habits are increasingly influenced by sustainability issues. Growing numbers of consumers are increasingly focused on the green credentials of brands they buy from and associate with. Within this changing landscape, businesses, manufacturers and retailers must respond to keep pace with the shifting demands...
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What role does data play in the future of retail?
Like many others, the retail industry has become an increasingly data driven environment, particularly as more businesses migrated online due to COVID-19 lockdown restrictions. As we enter a post-pandemic world, one of the biggest challenges for retailers will be knowing how to get data insights that offer real value to their business and bring them...
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Data is marketers’ most valuable asset
Data, trust and personalised experiences are all vital in building relationships with customers. Data has always been an intrinsic part of marketing and effective customer engagement, but the increasingly connected digital world we live in has increased its importance immeasurably. For me, I like the analogy of data as ‘the new soil’. It is something...