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Integrating tech into customer experience

Metro Bank is one of the first major financial institutions to go entirely paperless. David Nudelman, Microsoft Technologies Team Leader, speaks with us about how they have put technology at the heart of their customer experience.

In 2010, Metro Bank became the first bank to open on British high streets in over 100 years. This has been seen as a huge opportunity to be born in a technological era. They were able to integrate technology into almost every element of their customer experience.

Nudelman praises the use of technology at the absolute core of this innovative banking approach. The company invests heavily in both people and technologies, however this approach has some challenges. Firstly it involves integration of a multitude of new technologies. Secondly, Metro Banks has a heavy reliance on new cloud platforms and the need for increasingly improved latency.

The increasing need for financial organisations to catch up with how other industries interact with their customers and clients is pushing fintech to the fore of the London tech scene.

Nudelman will be covering Microsoft’s plans for the future and wide range of issues at the IP Expo. For more information visit ipexpo.co.uk

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