Business & Industry
In this issue
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Breaking Barriers: How a Disability Inclusive Cycling Programme is Changing Lives Across the UK
An emerging inclusive cycling programme is quite simply changing lives. Through the incredible efforts of local clubs providing inclusive opportunities, adaptive cycles, accessible facilities and specialist coaching, Limitless is ensuring that everyone, no matter their ability or disability, can experience the transformative power of cycling. Shattering Barriers to Participation For many people with a disability,...
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What does a truly female-friendly leisure centre look like?
Leisure centres should be places where everyone feels safe, assured and motivated to be active. Yet, for many women and girls, this is far from the case. A 2023 Sport England study showed that 42% of women experience sexual harassment or intimidation at leisure centres, including inappropriate comments and invasion of personal space. For women...
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Periods are not a penalty: why VAT should be removed from period sportswear
Join the campaign #PeriodsAreNotAPenalty to end VAT on period swimwear. Support women’s health, dismantle period stigmas and help young athletes stay active. Known for advocating VAT removal on period underwear, WUKA now addresses the 20% tax on period swimwear, which remains despite last year’s VAT removal on period pants. End period tax stigma WUKA’s latest...
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Why it’s an open goal for companies to champion inclusion in sport
Companies can promote inclusivity in sport via thoughtful initiatives, empowering women, helping underserved communities, fostering small business growth and supporting athletes. Sport isn’t just good for our physical and mental health. With the right backing, it can have powerful social and economic benefits, too. Sport inclusion empowers entrepreneurs “Sport can be a unifying force,” says...
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How to give sporting power back to the athletes
Women and communities of colour are still systemically excluded from many aspects of sport. As the Sports University of the Year*, Loughborough University’s mission is to change this. Why is gender still a barrier to participation in sport? “To start running, having the right basics is key — but finding the right shoes or sports...
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Why Paralympic sport is important for disability rights across African communities
The sports sector might promote the idea of accessibility for all, but without the necessary support, role models or assistive technologies, full participation remains a long way off. Research conducted at Loughborough University is aiming to change this. How is disability perceived in African spaces? In Malawi, social stigma and discrimination are among the major...
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How athletes in Paris 2024 inspire inclusivity and shatter sports stereotypes
Discover how this summer’s Olympics and Paralympics challenged outdated stereotypes about athletes, showcasing sports inclusivity and inspiring role models for future generations. This summer provided the perfect antidote to two of the most poisonous views in sport: gay athletes are weak, and black people can’t swim. Team GB fans saw Tom Daley compete at his...
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Is inclusion the next frontier for Great Britain’s Olympic and Paralympic success story?
Learn how inclusion could be key to sustaining Great Britain’s golden era of success on the world stage in Olympic and Paralympic sport. We have enjoyed yet another scintillating chapter of Great Britain’s most enduring sporting success story this summer, with Team GB and ParalympicsGB success in Paris. While we have seen massive progress in...
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Sport should be an option to all: how to make real change for disabled people
Following a year of incredible sport, now is the time to recognise the reality that disabled people still face significant barriers when trying to be active in their communities. Sport and physical activity should be for everyone, regardless of age, ability or background. Yet, despite the known physical and mental health benefits, there remains a...
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How Black women overcome fears and thrive through collective inclusion
New research shows 70% of women in England want more outdoor physical activity but face barriers. For 1 in 5 Black women, lack of access to green or blue spaces is the biggest barrier. Community groups focused on inclusion — like Swim Sista Swim in Nottingham — help break these barriers down. Carol Burrell, Community...