The Gen Z Workforce
Future of Work Today’s employers face a plethora of challenges from Gen Z: an increasingly ambitious workforce, a need to upgrade tech for smarter working and demands for flexibility.
Gen Z – today’s teens – will enter the workplace with force.
Unlike previous generations, this is a group that favours the opportunity to create and experiment over traditional education: 62% of teachers worldwide report that students are becoming more independent and able to gather information themselves (EIU, 2015).
Having grown up with technology, Gen Z view tech as a tool for creativity and believe the two go hand in hand when it comes to carving out a successful future.
When you consider that seven of the top 10 brands dubbed 'most cool' by Gen Z are digital or tech-focused, it’s clear just how integral technology is to their lifestyles. Companies will need to supercharge office tech to meet the demands of this new generation workforce.
Gen Z believe that becoming successful is important and requires hard work, with 69% saying achievement has nothing to do with luck (FutureCast, 2017). As part of this desire to succeed, they’re looking for ways to better themselves and contribute to a wider vision. How can you turn your business into a vehicle for self-enhancement, helping young employees fulfil their goals?
Closely aligned to betterment is a desire to upskill – a trend Gen Z will accelerate. This is a conscious move to align with like-minded people and gain rapid-fire knowledge from communities. Mentor-matchmaking services such as Everwise, use artificial intelligence to match women in tech to volunteer coaches. Businesses need to find different ways to train employees, who will expect real-time human interaction to be blended with tech-driven networking and self-led online learning platforms.
Alongside Gen Z’s desire to upskill is their overarching ‘cause’: they want human equality.
According to the latest data from FutureCast, the issues that teens are most likely to support include racial equality (72%), gender equality (64%) and sexual orientation equality (48%). As a result, we expect Gen Z to make for more collaborative workforces, where employees will be more prepared to invest their time in each other.
The next generation of workers will be battling against a highly competitive pool of talent, and will actively look for concepts that lift their credibility and influence in social circles as much as the workplace. To help them grow, employers should offer them tools to make their learning more personalised, efficient and, above all, measurable.