Success of UK manufacturer who sells its coffee machines to the Italians
Exports Fracino - the UK's only manufacturer of espresso and cappuccino machines - is marking a momentous 2015 with unprecedented expansion at home and overseas.
Founded in a garden shed by Frank Maxwell in 1963 - the 3rd generation family business Francino has posted double digit growth since 2009. Taking advantage of the weak pound and launching an export arm from a standing start in 2008, the 50-strong company now exports to over 70 countries including Italy - and its expertise and innovation is sought after by global brands.
Fracino continues to make waves overseas with exports now constituting £1m of its unprecedented £4.6m sales. Formative developments in international trade over the last 12 months include the first container load (50 plus machines) sent in January 2015 to China after clinching a major contract with a Chinese distributor – and the highest ever volume of exports to Australia.
Alan Stone, Fracino’s first overseas distributor based in Australia, says: “I was the first person in Australia to purchase and operate a Fracino gas-powered machine in a coffee van, and was so impressed with the product that I took to importing them. Having never imported before, Fracino has made this process very simple and uncomplicated."
“With guidance from Fracino, I have grown my business from one coffee van to being the Australian importer, supplying country wide as well as the Solomon Islands and Papua New Guinea. I'm proud to be associated with a team that is passionately dedicated to their product and constantly looking at ways to improve and innovate.”
Fracino is praised at the highest levels. In a speech on exporting and growth in November 2011, Prime Minister David Cameron said: “It’s not just the film industry where Britain is excelling - Fracino in Birmingham is selling coffee-makers to Italy.”
Two years later in 2013 - the year of Fracino’s 50th anniversary - the Prime Minister invited the manufacturer to supply 11 machines to the prestigious G8 convention in Northern Ireland to showcase British innovation and manufacturing expertise. A machine is also installed in Number 10 Downing Street.
Developing new machines is critical for the manufacturer’s export and UK growth strategy and sustainability. To that end, every machine is meticulously planned via a dedicated, seven-strong new product development team. Innovation is spearheaded by MD Adrian Maxwell – a former Rolls-Royce engineer, who leads the drive for manufacturing excellence and implementing state-of-the-art manufacturing techniques.