Step 1

Research - check Google Analytics (www.google.com/analytics) to see if your site is already attracting international traffic and access country reports on sites including Enterprise Nation and Open to Export, showing the size of customer base and competition overseas


Step 2

Promote - get known in new territories by embracing social media and making friends with bloggers, magazines and media channels with which your customers connect. Register your site with the major search engines to increase the chances of it appearing in local results.


Step 3

Make Sales - your website is your window to the world and with template sites such as Squarespace and Shopify you can attract international browsers to visit and buy. Sell in person by joining Go Global trade trips in your target territory. View Enterprise Nation’s 2017 mission programme at www.enterprisenation.com/goglobal and consider appointing agents and distributors who secure sales on your behalf. Have an agreement in place so both parties have agreed targets from the outset.


Step 4

Deliver – have products and services reach the destination on time and in budget through choosing a courier company that suits your working style and budget. Sending electronic and digital files is much more straightforward!


Step 5

Go Local - as sales expand, consider upping commitment to the market through website localisation which involves securing a country specific top level domain such as .fr for France. Translate your site with help from specialists such as SDL and think about having introductory emails and promotion materials translated.