The benefit of charity partnerships going beyond a cheque
Charity Stephanie Moore, founder of the Bobby Moore Fund for Cancer Research UK, on how charity partnerships should be mutually beneficial and the ways charities can give back too.
"I founded the Bobby Moore Fund in partnership with Cancer Research UK 23 years ago, shortly after my husband Bobby died following a battle with bowel cancer. Back then I had little knowledge of just how big a task running a successful charity would be. Since then we’ve raised £23.5 million, which has been dedicated to globally respected bowel cancer research – a fact that makes me very proud.
“The biggest challenge for me as founder of the charity is finding creative ways to engage new supporters and to maintain strong relationships with those who are warm to the Fund. We can’t just rely on people putting pounds in a bucket or writing a cheque. This is why we’ve developed a roster of exciting events and fundraising initiatives that encourage individuals, businesses and corporations to support the Fund, delivering a fantastic evening or experience in return.
“Dining with the Stars is our flagship black-tie event that sees five Michelin-starred chefs, including Tom Sellers and Jason Atherton, each prepare a course. Taking place in the prestigious Goldsmiths’ Hall, in the City in February guests will experience a glamorous evening of fine dining and superb wines. Our events are a fantastic experience, fun, and importantly something guests will remember as being very special. It is this that brings guests and corporate partners back year on year. Whether it’s a treat for a loved one, a team night out or an opportunity to entertain clients, we guarantee a fabulous night that people really enjoy.
“More and more we’re seeing that simply ticking the CSR box by donating a few pounds to a charity isn’t working for them. I believe it’s in a charity’s best interest to develop a relationship with businesses and corporations that goes beyond this. And vice versa. Awareness, as well as raising funds, is at the heart of what we do and we want people to feel passionate and informed about the Bobby Moore Fund and our ambition and determination to beat bowel cancer.”